Marketing Analyst (m/f/d) – 21873

Workspace

Marketing

Working time

Full-time

Online since

06.06.2023

Apply with one click

Your employer

AIDA is one of the most innovative and successful cruise companies in the world. Specialists and managers have first-class career opportunities with us.

We are looking for you at the earliest possible date at our company headquarters in Rostock.

Your activities

  • Capture and monitoring of all customer contact points within the digital customer journey, as well as application of suitable control mechanisms for quality assurance
  • Optimization of the media mix from various models, as well as integration of suitable analysis models in the offline media environment
  • In-depth effectiveness analyses of paid digital measures (especially SEA and display marketing), including derivation of continuous budget recommendations for the channel managers
  • Analysis and success reporting of marketing campaigns, as well as recommendations for action for campaign planning and overall target achievement
  • ;analysis and success reporting of marketing campaigns, as well as recommendations for action for campaign planning and overall target achievement
  • Advising media and channel managers with regard to planning, control, and execution of tests based on the derived findings and recommendations
  • &Reviewing performance with target/actual analyses

Your qualifications

  • Studies in economics / social sciences, communication sciences, statistics and /or a comparable education
  • First professional experience in the field of analysis and marketing, ideally in online marketing, digital analytics or comparable
  • Experience in creating and designing dashboards as well as reports, ideally with Power BI
  • Knowledge in digital analysis and attribution, e.g. with Adobe Analytics.E.g. with Adobe Analytics, desirable
  • Very good German and English skills as well as confident in using MS Office 365
  • High affinity for numbers and strong analytical skills as well as strong communication skills, personal responsibility and team spirit
Workspace

Marketing

Working time

Full-time

Online since

06.06.2023

Apply with one click
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